March 22nd, 2023
6:30PM EST
Suchi Reddy Founder, Reddymade Architecture and Design
Suchi Reddy founded Reddymade Architecture and Design in 2002 with a human-centric approach to design. The guiding principle of the practice is “form follows feeling,” a design ethos informed by neuroaesthetics, the study of how the brain responds to the design of our surroundings. The strong belief that good design, calibrated carefully to the human, positively influences wellbeing, creativity, and productivity informs all projects from conception to details. Reddy is the Fall 2022 Walton Critic at the Catholic University of America and she was the Plym Distinguished Professor at the University of Illinois School of Architecture, Champaign–Urbana for the Fall 2019 semester. Reddy has presented and lectured on the firm’s work at numerous venues including The Salk Institute for the Academy of Neuroscience for Architecture’s annual conference, the WSJ Future of Everything Conference, the AWS Summit, the University of Illinois, and the University of Wisconsin. She sits on the board of the Design Trust for Public Space, Storefront for Art and Architecture, and Madame Architect; and she is a member of the Dean’s Board of Advisors at Detroit Mercy School of Architecture.
Confidence in Curiosity
Architecture is not just a container of culture, but a catalyst of culture. For architects to be vital leaders in this way, we need to exercise a boundaryless way of thinking that can offer transdisciplinary solutions to the complex problems we face. Hear from Suchi Reddy as she speaks about her start in the profession and its evolution over twenty years of practice to include works that define an “outside the box” approach to architecture. She will speak to the inspirations, life lessons, and course corrections that guide her as she grows the breadth of her practice.